Follow-up Sequence

Three emails for non-responders.

Day 0 is the cold email. These three touches run on Days 14, 21, and 28 for prospects who haven't replied.

Day 0 touchpoint Outreach Templates
Follow-up window Days 14 · 21 · 28
Sequence length 3 emails
Day 14
Email
Follow-up #1 — Quick tip for {{industry}} owners
Subject: Re: {{originalSubject}}
Hi {{firstName}}, Wanted to follow up on my note from two weeks ago. I'll be brief. One thing I see {{industry}} owners overlook: automated lead follow-up is the single highest-ROI thing you can do if you're not doing it already. Most offices lose 40–60% of new inquiries because the first response takes more than an hour. WorkFlow AI responds in under 90 seconds — even at 11pm on a Sunday. Worth a 20-minute look? Happy to show you on a screen share. {{senderName}} {{senderPhone}}
Day 21
Email
Follow-up #2 — Case study
Subject: How a {{industrySimilar}} cut admin time by 50%
Hi {{firstName}}, Still haven't heard back — I get it, you're busy. Last follow-up with something concrete. A {{industrySimilar}} we worked with was spending 12+ hours a week on scheduling, CRM updates, and lead follow-ups. Within 30 days of using WorkFlow AI that dropped to under 2 hours. No extra staff. Full story here: https://workflowai-2.polsia.app/case-studies If that resonates, I'd love to show you something similar for your practice. 20 minutes, no pitch deck. {{senderName}} {{senderPhone}}
Day 28
Email
Follow-up #3 — Last chance
Subject: Last note — {{firstName}}
Hi {{firstName}}, This is my last note — I don't want to clog your inbox. If the timing isn't right, no hard feelings. But if you ever get tired of spending your evenings on admin work that a well-configured system could handle automatically, WorkFlow AI is here. You can start a free trial any time: https://workflowai-2.polsia.app/register Good luck with the practice. {{senderName}}

How to use this sequence

Timing

  • Send Day 14 exactly 14 days after the original cold email
  • Send Day 21 only if no reply to Day 14
  • Send Day 28 only if no reply to Day 21 — then stop
  • Reply in the original thread so the subject shows "Re:"

Personalization

  • Fill {{firstName}}, {{industry}}, {{industrySimilar}}, {{senderName}}, {{senderPhone}}
  • In Email 2, link directly to the relevant case study section (add #dental, #hvac, #real-estate, or #legal anchor)
  • In Email 3, keep it short — long closers hurt reply rates
  • Do not send all three if they reply at any point — stop the sequence immediately